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KMID : 0665420220370020133
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Korean Journal of Food Culture
2022 Volume.37 No. 2 p.133 ~ p.142
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Drivers for Liking Korean Traditional Drinks - By Korean, Chinese, and Vietnamese Children -
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Lee Sol-Ji
Chung La-Na
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Abstract
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The purpose of this research was to examine the preferences of five traditional Korean drinks and analyze the factorsaffecting the preferences of children aged 7-12 in Korea, Vietnam, and China. The samples used in a sensory test wereomija-cha, yuza-cha, sujeonggwa, sikhye and misutgaru. The test was performed to examine the overall, appearance(color), odor, taste and mouth-feeling and a sweetness intensity using 5 point hedonic scale (1=dislike extremely, 5=likeextremely) and, check-all-that-apply (CATA) method was performed to determine preference and non-preferences factors.
The preference of all samples except sujeonggwa showed significant differences in all items of the preferences (p<0.001).
Almost items of the preference was rated more than 4 points in Chinese and Korea children. The sweetness intensity showedalso significant differences in all items of the preferences except sujeonggwa (p<0.001), and evaluated as not sweet appropriate with the score between 2 and 3 points. Sweetness, color, mouth-feeling, familiar flavor and healthy feeling wasselected for the factors affecting the preferences. In conclusion, the result of this study determine the preferences and theaffecting factors for the traditional Korean drinks in children of Korea, Vietnam, and China.
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KEYWORD
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Korean traditional drinks, consumer acceptance test, drivers of liking, check-all-that-apply (CATA)
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